What is Search Engine Optimisation?
It’s also called SEO. You build a site. That site has pictures, it has video, it has a theme. You build it so people see it. Simple huh? Not really. If you write what people are searching for, more search engines like Google, Bing and others which crawl your website and link the keywords the visitor writes to it. The better your SEO, the higher you rank at the search engine your potential visitor uses. The higher the rank, the more visits you will get. More visits equals more return from your investment of a website, perhaps sales.
Why do we use SEO?
As hopefully explained above, the more visits your website gets the more its value increases. You can tell folks in your local community perhaps with expensive advertising without any knowledge of SEO, you will only get visits from a local community as far as the advertising reaches and they may or may not like what you offer affecting your investment negatively. However with awareness of SEO style writing the search engines will drive global traffic your way, but the traffic that will make your investment positive as it’s targeted
How do we use SEO?
Again, hopefully as explained above, SEO style writing for your pictures in Alt Text, your first paragraph of text on the website which is used as a “snippet” at the search engine to attract the visitor who sees your link and the first part of your text. The first 100 characters should be written Keyword Rich, and a focus keyword is needed to increase rankings in posts. But how do you find keywords? Simple. Use a Keyword Research tool, found by searching at popular search engines, or other blog posts linked.
Will you see an increase in traffic?
Chances are much better. I cannot promise you’ll rank high on your first website. Best I made was 8th down the list on a Google Search, on my last host. Not much traffic did I get but on my last host I had an average number of hits (below 100 to be honest) per week, it was steady daily traffic though and lots of subscribers. My bad, I would do an average of a post every 6 months over 5 years. Those have to be more frequent in a Blog style website to keep up SEO integrity. Different hosts and hosting packages can help too but the main factors are using keyword rich text and having a good reputation online and live when dealing with visitors. Good luck, keep up your integrity and be loyal to your visitors.